Advertising ROI Tools

Every ROI Tracking Blueprint includes the same Back-End Features:

Automated follow-up emails to respondents
Automated lead distribution via email or PDA
Tracking of web activity and survey results
Marketing manager login to real-time Campaign Dashboard

The Attract Express Solution Common Usage: Track off -line or on-line mass media like radio or print ads. Supports Personalized URLs: No Similar to Click Capture, but instead of keywords driving content, Attract Express offers survey questions on the first page to drive relevant content on the second. Capture the 42% of advetising respondents who prefer to respond online. Obtain real-time campaign performance measurement and lead distribution. Campaigns that utilize relevant graphics and text commonly see a 2-5X lift in response rates – PODi, The Digital Printing Initiative Click here to receive more information from Image Soup (This is also an EXAMPLE of an Attract Express Campaign). The Click Capture Solution Common Usage: Track and improve conversion of Pay-Per-Click search engine advertising. Supports Personalized URLs: No Based on the search engine keyword entered, a landing page template is populated with relevant information, thus engaging each visitor longer. Multiple keywords can be supported and tracked in one campaign. Click Capture converts people that you don’t know into people that you do! Click here to receive more information from Image Soup. The Hand Off Solution Common Usage: Capture web visitors for hand off to another system like a corporate web site or registration system that does not support Personalized URLs. Supports Personalized URLs: Yes A “thinner” version of the Attract Blueprint, Hand Off includes just one landing page, tracks the visit, then links to the appropriate destination. Sometimes used in front of several Attract campaigns to further segment the audience. Click here to receive more information from Image Soup.