“42% of direct mail recipients prefer to respond online”
2006 DMA Study

 

Image Soup PURL Case Study

 

 

Visit Unico at the International Builder's Show Mailer and PURL
  - Download the Case Study

PURL Overview Documents

We have attached several documents for you to review:

  1. To learn more about PURLs, we invite you to review a PPT The Basics of Purl's
  2. Explore the 4 Campaign blueprints that can utilize PURLs, please review the MindFire LWC 4 blueprints PDF.
  3. Review a recent Case Study that implemented PURLs for Northface University PPT.
Recent Projects
 
 

Personalized URL's and Landing Pages

 

Common Usage:        Lead generation via direct mail or email

 

Supports Personalized URLs:     Yes

 

Up to 5 distinct pages and triggered follow-up email allow for an in-depth on-line interaction with respondents. A questionnaire allows for even more personalization on later pages and follow-up communication.

  • Capture the 42% of direct mail respondents who prefer to respond online.
  • Typically see response rate lift of at least 2X through relevant messaging & Personalized URL's.
  • Obtain real-time campaign performance measurement and lead distribution.
  • Campaigns that utilize relevant graphics and text commonly see a 2-5X lift in response rates – PODi, The Digital Printing Initiative 

 

When you include our MindFireInc PURL Solution to one or all of your online and offline marketing efforts, you will experience immediate sales and marketing accountability, complimented with reporting simplicity. 

 

You can also click here to submit your information (This is also an example of an Attract Express Campaign).    

 

 

 

Every ROI Tracking Blueprint includes the same Back-End Features:

 

  • Automated follow-up emails to respondents
  • Automated lead distribution via email or PDA
  • Tracking of web activity and survey results
  • Marketing manager login to real-time Campaign Dashboard

 

 

Vertical Market Examples

Below you will find a handful of sample sites that demonstrate our PURL solution. These samples are from a variety of Vertical Marketing Applications that we hope will stimulate "Souper Ideas" for your team.

Auto
www.johnsample.lwcautomotive.com

Banking
www.johnsample.lwcbanc.com    pswd = pwsample1

Non Profit
www.johnsample.lwccharity.com

Education
www.johnsample.lwceduc.com

Travel
www.johnsample.lwctravel.com

Real Estate
www.johndoe.lwc4sale.com  pswd = doe
www.johndoe1.lwc4sale.com  pswd = doe1
www.johndoe2.lwc4sale.com  pswd = doe2

To see an example of a Flash VIP landing page, please click http://www.johnsmith.my25ctu.net/front/frontLogin.jsp


      
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